Google has recently announced six new AI agents that they will be continuously working on for the rest of the year and into the future. These agents are:
- Customer agents
- Employee agents
- Creative agents
- Data agents
- Code agents
- Security agents
Customer Agents
Customer agents are similar to great sales and service people. They can listen carefully, understand your needs, and recommend the right products and services. They work seamlessly across all your channels, including the web, your mobile app, your point of sale, and your call center. They can also be integrated into product experiences with voice and video.
Example: A retail company implementing Google’s customer agents to enhance its online shopping experience. These agents can interact with customers on the website, mobile app, and even through social media platforms, providing personalized recommendations and assistance throughout the purchase process.
Employee Agents
Employee agents can automate workflows that are tedious and repetitive. For example, Bristol Meers Squibb is transforming its document processing for clinical trials. Something that took scientists weeks now takes them just minutes to get a first draft.
Example: Bristol Meers Squibb adopting Google’s employee agents to streamline their document processing for clinical trials. By automating repetitive tasks, such as data entry and document organization, scientists can focus more on research and development, leading to faster progress in medical advancements.
Creative Agents
Creative agents can supercharge your design and production teams, working across images, slides, and other modalities. For example, Canva is using Vertex AI to power its Magic Design for Video, helping users skip tedious editing steps.
Example: Canva integrating Google’s creative agents into its design platform to simplify the video creation process. Users can now leverage AI-powered features to automatically generate visually appealing video content, reducing the time and effort required for editing and production.
Data Agents
Data agents have the potential to unlock new ways to find and act on meaningful signals from your data. They are built with AI for complex analysis and have to ensure the factual integrity of their results.
Example: A financial institution utilizing Google’s data agents to analyze vast amounts of customer data for insights into spending habits and investment preferences. These agents can identify patterns and trends, enabling the institution to offer personalized financial advice and tailored services to its clients.
Code Agents
Code agents can help developers ramp up on new languages and code bases faster. For example, Gemini Code Assist can help developers add a “For You” recommendation section on the homepage of a website, along with an image of the future state to show the improved design.
Example: A software development company employing Google’s code agents to expedite the adoption of a new programming language for a web development project. These agents provide developers with real-time assistance and code suggestions, accelerating the learning curve and improving overall productivity.
Security Agents
Security agents can help organizations protect their data and systems from cyberattacks. For example, Google Cloud’s Security Command Center can help organizations detect and respond to security threats in real time.
Example: A technology firm integrating Google Cloud’s security agents into its network infrastructure to bolster defences against cyber threats. These agents continuously monitor system activity, detect suspicious behaviour, and promptly respond to security incidents, minimizing the risk of data breaches and unauthorized access.
Conclusion
Google’s new AI agents have the potential to revolutionize the way businesses operate. They can help businesses improve customer service, automate tasks, create new products and services, and protect their data and systems from cyberattacks.
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